GOURMET EARTH
Naturopathic cereal
Brandmark
Described as the ‘real alternative to cereal’, Gourmet Earth is a wholesome cereal product developed by Melbourne based naturopath Peter Alley. The resulting brandmark answers the client brief in communicating a natural yet credible brand personality.
Cereal packaging
The brand personality was applied to the product packaging with the use of earthy tones, recycled materials and the addition of hand drawn illustrations.
GOURMET EARTH
Naturopathic cereal
Brandmark
Described as the ‘real alternative to cereal’, Gourmet Earth is a wholesome cereal product developed by Melbourne based naturopath Peter Alley. The resulting brandmark answers the client brief in communicating a natural yet credible brand personality.
Cereal packaging
The brand personality was applied to the product packaging with the use of earthy tones, recycled materials and the addition of hand drawn illustrations.