SONO APARTMENTS
New apartments - Highett
New apartments - Highett
Naming & identity
The name SoNO, Italian for “I am”, enables the personification of the
building and explores the idea of a home as an extension of self.
The elegance of the building is further supported by the hero image.
A3 brochure (36 pages)
The SoNO branding was applied to various print collateral including an
A3 brochure, the all encompassing result of custom design, photography,
copywriting, CGI and map illustrations.
Floor plan presentation design
A design system was created to consistently apply the identity, key message
and information design to the floor plans.
Forms
The branding was translated to the various sale forms required.
