STORY - CULINARY TALES
Restaurant - South Melbourne
Naming & identity
Business cards
Every dish tells a story.
The concept for this restaurant is based on our sensory experience and nostalgic associations with food.
Food & drink menus
Filled with old family photographs, this menu is a collection of some of the founder’s key personal food memories and influences, and gives customers an insight into his inherent passion for food.
Restaurant launch invitation
Long before genetic modification changed the face of agriculture, many of nature’s most nutritious offerings were originally purple - carrots & corn to name a few. This is Story’s inherent belief - tracing the origins of food, which is captured in this invitation. The invitation took the form of a small wooden chest containing a page torn from a children’s book, the invitation hidden within the story, resting upon a bed of edible purple treats. The chosen purple ingredients were then served in various ways on the night to further elaborate on the theme.
Exterior & interior signage
Our developed identity applied to various forms of signage.
STORY - CULINARY TALES
Restaurant - South Melbourne
Naming & identity
Business cards
Every dish tells a story. The concept for this restaurant is based on our sensory experience and nostalgic associations with food.
Food & drink menus
Filled with old family photographs, this menu is a collection of some of the founder’s key personal food memories and influences, and gives customers an insight into his inherent passion for food.
Restaurant launch invitation
Long before genetic modification changed the face of agriculture, many of nature’s most nutritious offerings were originally purple - carrots & corn to name a few. This is Story’s inherent belief - tracing the origins of food, which is captured in this invitation. The invitation took the form of a small wooden chest containing a page torn from a children’s book, the invitation hidden within the story, resting upon a bed of edible purple treats. The chosen purple ingredients were then served in various ways on the night to further elaborate on the theme.
Exterior & interior signage
Our developed identity applied to various forms of signage.